Baked by Melissa

Art Director (Current)
Creative Manager (2023 - 2025)
Graphic Designer (2021-2023)

As the Art Director at Baked by Melissa, I’ve worked on a variety of projects including: newsletters, social media ads, web design, print and packaging, and visual merchandising. I’ve also prepped and guided photoshoots for major campaigns, including the creation of shot lists and liaising with both internal departments and our photography studio.

Client: Baked by Melissa
Role: Art Director (2025) | Creative Manager, Graphic Designer
All Photography Credit: Ashley Sears

ART DIRECTION

I lead art direction for all campaigns from start to finish. Typically beginning with packaging design, which sets the tone for the entire campaign. From there, I create mood boards and detailed shot lists to guide photography and collaborate closely with the photographer throughout pre-production and on set to ensure every key asset is captured. Post-shoot, I establish visual guidelines for the design team to maintain consistency across all touchpoints and provide final feedback on every asset to ensure a cohesive, elevated campaign before launch.

CAMPAIGN | Mother’s Day 2025