Areas of Expertise
Branding & Visual Identity
Marketing Design
Art Direction
Handlettering
Hey there! I’m Kelly O’Connell, a graphic designer born and raised in Brooklyn. I graduated from Saint Joseph’s University with a Bachelor of Arts degree in Communication and Digital Media Studies along with a minor in Entertainment Marketing. I have always had a passion for the creative side of digital marketing and fell in love with the world of graphic design. This led me back to school at Shillington College where I continued my education in graphic design and fine tuned my technical skills.
I love watching a brand come to life with a cohesive and consistent identity. I have spent most of my career working in-house at companies such as Baked by Melissa, IrishCentral, and JNF. This has provided me the opportunity to work on all the individual aspects that make a brand identifiable. I thrive in an environment where I am allowed to wear many different hats from creating digital assets like newsletters or social media graphics, to illustrating packaging for retail companies, or designing print needs for events and mailers. In my spare time I also take on freelance work which has allowed me to work on some really fulfilling short term projects, like logo development, merchandising, and menu design. I have a particular passion for working in the hospitality space, there is something so fun about seeing your work being enjoyed in real life by real people.
When I’m not working for clients, I run an Etsy shop called Kelly Oh Design. It’s mostly made up of handlettered Bravo quotes (I am an absolute Bravoholic), maps of all my favorite places, and random illustrations.
Please reach out if you have any questions about my work or just want to say hello!
Awards & Publications
2019 AGDA Identity Finalist -Bazzair
2019 AGDA Identity Finalist - Vignette
2019 AGDA Print Finalist - Rogue
2019 AGDA Print Finalist - Jimmy Buffett Album
Here There Exhibit
Gold Ribbon Indigo Awards 2020 - Spinningfields Movie Festival
Silver Ribbon Indigo Awards 2020 -Rogue Magazine