Vignette

Brand Identity

Vignette is a brand identity I created for an analog shop in Melbourne. The shop owner wanted a modern and inviting feel that did not focus too heavily on the vintage items they sell or on any one product in particular. I chose the name Vignette as a subtle nod to the style of photography with blurred edges since a lot of the analog products in the shop are film cameras and they are blurring the lines of photography with digital photography. I also chose the tagline "experience the process" since each analog item has a particular technique needed to use them, the process is really part of the experience in using the item.

AWARDS: Finalist in the 2019 AGDA Awards

CLIENT: Student work at Shillington College